{"id":6547,"date":"2017-02-16T10:43:47","date_gmt":"2017-02-16T09:43:47","guid":{"rendered":"https:\/\/schspin.wordpress.com\/?p=6547"},"modified":"2024-10-06T22:20:20","modified_gmt":"2024-10-06T22:20:20","slug":"augen-auf-stereotype-open-eyes","status":"publish","type":"post","link":"https:\/\/schspin.stieve.com\/gb\/2017\/02\/16\/augen-auf-stereotype-open-eyes\/","title":{"rendered":"Open Eyes Stereotypes"},"content":{"rendered":"

Open Eyes – Stereotypes<\/span><\/h1>\n

I\u2019ve been analyzing and blogging about the industry some four years now and one of the\u00a0 common reactions I get is this: \u201cTwice as many male roles? I was never aware of that,- but since I\u2019ve started watching it more closely I must say I\u2019ve been noticing it all the time<\/em>.\u201d It\u2019s somehow similar with stereotypes in films, on TV or on the radio, we grow up with them and they influce the way we see our society and the people in it and even our image of ourselves. Stereotypes are widespread and so much part of our culture that we hardly notice them any more as generalizations, distortions, omissions, prejudices or in the worst case defamations.<\/span><\/p>\n

Last Saturday Pro Quote Regie held their annual Berlinale event at the Akademie der K\u00fcnste <\/a>\/ Academy of Arts near the Brandenburger Tor: a Reality Check of stereotypes, clich\u00e9s and role models in front of and behind the camera, with a great, colourful show of key notes, talks, songs and performances. Alongside colleagues Nina Kronj\u00e4ger<\/strong> and Julia Thurnau<\/strong> I was invited to Pro Quote Regie\u2019s actresses panel at the end of which director and PQR member Barbara Rohm<\/strong> asked me about possible ways out of the misery. I mentioned the casting tool NEROPA<\/a> that I developed early last year, a method with which all characters in a film are checked – the protagonists and larger roles as well as the smaller ones and all in between – to raise the share of women in the cast. And I proposed a new piece of action with which we could all help to put the focus on stereotypes and help to get rid of them: #OpenEyes<\/strong>.
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\"logo-openeyes\"<\/a><\/p>\n

Open Eyes and Open Mouths – Observing and Challenging Stereotypes<\/span><\/h2>\n

It is quite easy and this is how it\u2019s done:<\/span><\/p>\n

You notice a stereotype<\/b> on gender, on women or men, on some other group in society or or or, in cinema or in a TV film or series, a radio show, in the media? Approach whoever is responsible for this.<\/b> This is easily done via social media (using the hashtag #OpenEyes<\/b>), or email. So when it\u2019s a TV movie you find the account of the broadcasting or production company, for a feature film it\u2019d be the production company or the distributor, the director or scriptwriter, for a radio show you look for the comissioning editors, for an advertising spot it\u2019s either the company who produced the spot or the company whose product is being advertised, for a newspaper article you find the editor and so on and so forth.<\/span><\/p>\n

If we all do this regularly<\/b>, maybe once a month or once a week, – and read and share the posts of others in this campaign – then it will have an impact and lead to change<\/b>.<\/span><\/p>\n

Why? Because stereotypes will be discussed. Because the people responsible are made aware of stereotypes they may not have been conscious of. Or simply because it isn\u2019t good publicity to be constantly addressed regarding your stuck in the mud gender stereotypes.<\/b><\/span><\/p>\n

I am optimistic because I\u2019ve been a little successful on two occasions: <\/span><\/p>\n